No, sit down. 'Seasonal.' Well, the Christmas shopping season is certainly a busy one, back-to-school is, as well, and in early summer it seems to slow down a bit, but shopping is also cyclical. The menstrual cycle determines every choice a woman makes. You see, during ovulation, a woman's only goal is to get pregnant, and during menses, she is sad that she has failed. And how does the woman console herself? Shopping. Shopping. Just- Jim, could you fetch me some ice chips? Thank you. Just gonna... take a... brief pause at this point. Thank you. Oh, God. Next slide.