Today is press day and press is gonna make or break this store. And for a tech company, press can only mean one thing ' bloggers. Dossier on bloggers. Bloggers are gross. Bloggers are obese. Bloggers have halitosis. You're gonna love 'em. Ryan is going to be the main event today. He is the pitchman who is going to give the feisty yet profound speech worthy of a world's fair. Ryan, you ready to do this?